Wheels are built by Eric, a young man who has worked in bike shops for years, receiving real world, practical education on bicycles in that time, as well as formal training from Barnett Bicycle Institute.

He also spent several years pursuing a traditional education in biochemistry and history, before bowing out to pursue other interests.  After a four year hiatus from formal education, Eric resumed pursuit of a history degree, completing this at the University of Central Florida in May of 2019. In addition to building wheels, Eric works at a history museum.

Eric has ridden road bikes since the age of twelve, and spent time in college, and shortly after, racing.

Eric once held the honor of being, based on average finishing position, the worst male mountain bike racer in the Midwest Collegiate Cycling Conference.