Nothing can transform the ride of your bike quite like wheels and tires.
Odds are, the wheels that came with your bike were chosen because they allowed the bike to hit a certain price-point or had a certain look, or maybe even because of obligations or agreements between brands. Oftentimes OEM wheels are cheaper versions of wheels you can buy off the rack, unnecessarily heavy and built with less than great parts.
There are some really great wheels you can buy off the rack. These are designed to meet most of the wants of some of the people, but often not their actual needs, and maybe not even all of their wants. Marketing is a powerful force.
There’s certainly something custom, hand-built wheels offer that mass production simply cannot.
Lots of wheels are built by machines, which are only as good as the programmer sets the tolerances. The machines may be faster, but leave something to be desired. The differences are absolutely undeniable.
“Every wheel aficionado can vividly remember their first ride on a set of masterfully hand-built wheels. I know I do.”
Eric Thompson, builder